About Aug Lab


Robotics technology will bring new value beyond automation. Panasonic established “Aug Lab” in April 2019 for research and development of self-extension.
Our mission is to explore the conditions for achieving Well-being through co-creation and prototyping with designers and creators in addition to perspectives other than engineering.


1. Scientific Approach

The scientific approach helps us understand elements like the mechanisms of human senses, emotions and behavior, as well as actions and transformation resulting from each external stimulus.

・Mechanism of Sense

Haptic feedback and any form of interaction involving touch.

・Mechanism of Emotion

Emotion recognition by image processing

・Mechanism of Behavior

Robotics to expand a person’s abilities

2. Open innovation

Creating an “Aug Lab” community with research partners possessing the latest knowledge (researchers, artists, etc.)

3. Development process design

Design, systematize, and promote human-centered development processes.


8-21-1 Ginza, Chuo-ku, Tokyo
104-0061, Japan
Sumitomo Realty & Development Shiodome Hamarikyu Building (5F)

[Access information]
● 8 minute walk from Shimbashi Station via JR, the Ginza Line or the Asakusa Line
● 5 minute walk from Shiodome Station via the Oedo Line or Yurikamome


Please direct your inquiries regarding Aug Lab.